Beauty
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The Viral TikTok "Marinated Makeup" Trend Is a Y2K Fan’s Dream Era

We're over the "clean girl" phase of beauty at this point, as the trend is admittedly not 100% realistic. Now, people are embracing the more lived-in look, or in the words of beauty enthusiasts on TikTok, "marinated makeup."The marinated makeup trend sweeping TikTok blends Y2K nostalgia with nightlife culture. This entire aesthetic is one that we've seen for quite some time, yet we didn't know it had a name. For context, marinated makeup isn't as literal as it sounds, so please don't tenderize a...

info@hypebae.com (HYPEBAE) Tue, 23 Aug 2022 HYPEBAE
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Jennifer Lopez Serves Sartorial Greatness in Wedding Day Glam Sneak Peek

Jennifer Lopez and Ben Affleck exchanged vows again just shy a month after their Las Vegas nuptials. Holding a lavish shindig for close friends and family at Affleck's estate in Riceboro, Georgia, Lopez gives us a sneak peek of her glam behind the scenes.In an Instagram post captioned "First peek at my wedding looks," Lopez gives followers and fans alike a close-up view of her face, which is covered by a white lace veil. Her editorial couture gown by Ralph Lauren features a high neck with a clas...

info@hypebae.com (HYPEBAE) Tue, 23 Aug 2022 HYPEBAE
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Emily Ratajkowski Cutting Her Hair on TikTok Is Major Icon Status

Giving yourself a haircut TikTok to spruce up your tresses before heading about your day may become the new trend, according to Emily Ratajkowski.The model recently posted a video of herself etching out a few more layers to her expensive brunette hair on TikTok. "We're going to the beach, and I want to give myself an extra layer in my hair," Ratajkowski exclaims in the video while fluffing and preparing her hair. With her tresses and shears in hand, she commences to cut one layer and then the se...

info@hypebae.com (HYPEBAE) Mon, 22 Aug 2022 HYPEBAE
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Prada Beauty Reveals Its New Fragrance, "Prada Paradoxe"

Prada is expanding its beauty division, featuring a quiet launch of an official Prada Beauty account on Instagram.In August, Prada Beauty posted a series of ambiguous photos hinting at possible upcoming launches, leading up to its new Parda Paradoxe fragrance reveal, with Emma Watson leading the campaign. The new Prada Paradoxe perfume captures the essence of the ever-evolving Prada woman, who is never the same but always herself. With notes of Calabrian bergamot, neroli bud essence and amber ac...

info@hypebae.com (HYPEBAE) Mon, 22 Aug 2022 HYPEBAE