According to Instagram, Selena Gomez may be in her blonde era — but it's all in an alleged state.Gomez took to IG with a two-photo swipe through, but the standout moment was her new blonde hair. The total gag is that the woman in the photo is obviously having the time of her life, and the hair is whipped across her face. Hence, we're unable to make out an actual visual. Taking it a step further — it may not even be Gomez at all. Making sense of things, if it is the Rare Beauty founder, it's ...

Seriously, since the debut of Wednesday on Netflix, Jenna Ortega has been all any of us can talk about. From her hair down to her glam, we all want a piece of the Ortega, and rightfully so. Not only is she a beautiful girl when her makeup is done, but her ethereal beauty shines even more outside of the glamour — all according to her barefaced, freckled selfie.Of course she took to Instagram to serve us with a makeup-free selfie. In the third swipe-through, Ortega gives us the tease we need. Sh...

Let's face it, we all want to indulge in the "soft life," high-maintenance fantasy when it comes to our skincare and body care routines. It's simply not realistic for the everyday, working girlie. However, TikTok has a solution to that: Thursday night beauty chores.Amassing over 15 million views, the concept is to the point: All big beauty chores are saved for Thursday night in one take. Thursday is an excellent day to partake in this trend as you'll be prepped and ready for the weekend and able...

If we're going to keep it 100% truthful, Hailey Bieber is a cultural beauty force to be reckoned with — love it or hate it. We're always waiting for her to drop her haircare, skincare and makeup tips so we can rinse and repeat. Thankfully her hair colorist recently shared her viral chestnut gloss hair color from late last year, and we're taking notes.Last year (I can't believe we're saying that.) Beiber went from her light latte brunette shade to a decadent chestnut color that picked up signif...