Mood makeup also known as pH makeup, has been picking up high speed on social media lately. Brands have been launching new innovations where an array of products across complexion categories such as blush and lip gloss turn into an entirely different hue upon application to the skin.Of course TikTok is leading the trend charge as #phmakeup has garnered over 49 million views and counting on the app. The viral trend is proof that science is embedded in getting glam. pH is measured in the unique ac...

Bella Hadid is her era of exploring blonde hair. We can only assume she's having fun and loving it as she updates her tresses with a grunge dirty blonde hue.The update comes on the heels of her platinum blonde reveal and honey mermaid waves during her Aspen excursions. How things are set up for the model, she has bid adios to her signature expensive brunette tresses for lighter locks. In an Instagram photo, she shows a candid, makeup selfie snap of her with freshly washed hair, sporting a darker...

After the discourse of beauty goals during the "clean girl" era this past summer, another trend has been taking over our For You Page on TikTok. This one is off the top more inclusive of all. Meet us in our #vanillagirl era.With over 92.8 million views on TikTok, it's proving to be the most desired new year vibe and honestly, we get it. The aesthetically pleasing trend advocates for eggshell interiors, beige outerwear and minimalist glam that's chic and screams "soft life." When thinking of beau...

There is more than one way to achieve a smokey eye makeup look and makeup artist Jo Baker has introduced our caboodles to another stunning trend to try for the holiday season. Meet "Greased lids."Greased lids are the new garage glam way to do your eye makeup, and it's set to be a stunner for 2023. Baker served Olivia Wilde this look, dubbing the moment "greased lids." Of course, being one of the poster women for lived-in and Indie sleaze glam, the star pulled it off effortlessly. What makes this...