When I started wearing mascara many years ago, I distinctly remember grabbing multiple Maybelline mascaras to whisk up my formula. Once I became more advanced with makeup, I began experimenting with different brands such as Lancôme, Glossier and Dior Beauty's eyelash enhancers to create my own formula. I thought nothing of it beforehand — but TikTok seems to be onto the same trend but instead they've dubbed the trick "mascara cocktailing."With over 1.4 million views on TikTok, #mascaracocktai...

Kylie Jenner usually flaunts an off-duty messy bun or updo hairstyle, so it's worth paying attention when she flaunts something from her usual norm. In all of her glory, the KarJenner took to Instagram to flaunt lived-in extended tresses that are almost at butt-length and we're swooning.In a "GRWM" video to the Kylie Cosmetics page, the XXL hair is sailing past her waist, making the perfect cameo accessory during the filming. The KarJenner has the top of the layers pulled back softly into a side...

Fragrance and the core memory it taps into is nothing new for Fresh Founders Lev Glazman and Alina Roytberg. Russia-born Glazman's nearest and dearest memory of scent takes him back to his childhood days when his mother awakened him in the middle of the night to receive smuggled perfume from a mysterious character. This alone allowed him and Roytberg to create an influential '90s staple brand that still captures the hearts of generations old and new. While LVMH has since acquired the brand, it m...

Regarding textured hair, dry shampoo is the last thing on anyone's mind with tightly coiled tresses. We need all of the moisture, all of the conditioning. However, TikTok's latest DIY project reimagines what dry shampoo is to all, and the results are quite fascinating.#DIYDryShampoo has racked up a cool 1 Billion views on the trending machine app. Over the last few years, we've learned that developing your haircare routine and making your tresses feel in shape between wash days is essential — ...