Fragrance and the core memory it taps into is nothing new for Fresh Founders Lev Glazman and Alina Roytberg. Russia-born Glazman's nearest and dearest memory of scent takes him back to his childhood days when his mother awakened him in the middle of the night to receive smuggled perfume from a mysterious character. This alone allowed him and Roytberg to create an influential '90s staple brand that still captures the hearts of generations old and new. While LVMH has since acquired the brand, it m...

Regarding textured hair, dry shampoo is the last thing on anyone's mind with tightly coiled tresses. We need all of the moisture, all of the conditioning. However, TikTok's latest DIY project reimagines what dry shampoo is to all, and the results are quite fascinating.#DIYDryShampoo has racked up a cool 1 Billion views on the trending machine app. Over the last few years, we've learned that developing your haircare routine and making your tresses feel in shape between wash days is essential — ...

Applications are now open for the third installment of Glossier's Grant Program for Black-owned Beauty businesses.Open to all categories across makeup, skincare, haircare, body care, and wellness spaces. The brand has been running this programming dedicated to inclusivity and equity for Black-Owned beauty brands since 2020. For the 2023 installment, Glossier is giving $300,000 USD to six grantees in the U.S. ($50,000 USD to each.) along with four months of impactful business mentorship from the ...

Skin and skincare concerns can often be tricky and uncomfortable to discuss openly. A-listers such as Keke Palmer and Millie Bobby Brown are great at easing our reservations about our journeys with our skin and making us feel seen when dealing with acne, hyperpigmentation and other concerns. Rosie Huntington-Whiteley is adding to the list of buzzy celebs championing the embracing of skin concerns.Rosie can easily be dubbed one of the world's most beautiful women. Making her charm even more delig...