Beauty
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e.l.f. and Katherine Legge Double Down on Commitment to Empowering Women

e.l.f. Cosmetics and NASCAR's own Katherine Legge are teaming up for the third year in a row, partnering with the driver as she continues to break the mold when it comes to competitive racing.Legge, the only woman who is currently in competition for both the NASCAR Xfinity Series and the NASCAR Cup Series, will drive a car that is adorned in e.l.f. Cosmetics imagery during a majority of her races this year. Her next competitions include the NASCAR Xfinity Series races on April 19 and during the ...

info@hypebae.com (Hypebae) Mon, 14 Apr 2025 Hypebae
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Fenty Beauty Wants to Make Your Lashes "Hella Thicc" with Its Two New Products

Fenty Beauty is hopping on the brown mascara trend, extending its best-selling "Hella Thicc" makeup range to include a brown color and lash primer."Let'z Be Blunt" is a beautiful mocha shade, ideal for all lashes but especially flattering on those who lean more on the blonde or brown side."I love how powerful a brown mascara can be. It has the ability to brighten lighter eyes and deepen darker eyes," Rihanna, founder of Fenty Beauty, said in a press statement. "'Hella Thicc' in 'Let'z Be Blunt' ...

info@hypebae.com (Hypebae) Mon, 14 Apr 2025 Hypebae
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Self-Proclaimed "Health Goth" Sara Landry Chats Feminine Power and Beauty Rituals

In the male-dominated world of electronic music, Sara Landry stands out— not just for her music but for how she shows up to the stage — winged liner sharp, aura ethereal and fully herself. Dubbed the "queen of hard techno," she's known for hard, transformative sets that, for her fans, double as pure spiritual awakening. But, in recent years, it's her deep embrace of beauty — on and off the stage — that's become just as central to her identity as her sound."I'm very 'health-goth.' I don't...

info@hypebae.com (Hypebae) Tue, 15 Apr 2025 Hypebae
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The Best Sporty Beauty Buys for Athletes with Active Routine

When juggling a demanding workout routine with your beauty regimen, it's crucial to find products that can keep up with your active lifestyle. Whether you're hitting the gym, running outdoors or tackling high-intensity interval training, you need formulas that are long-lasting, breathable and effective. The right sporty beauty buys not only ensure your makeup stays in place but also refresh your skin after sun exposure and keep your hair securely styled.Luckily, we know a thing or two about disc...

info@hypebae.com (Hypebae) Fri, 11 Apr 2025 Hypebae