Beauty
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According to TikTok, If You’re Not Using the "Upside-Down" Lash Curler Method, Are You Doing It Right at All?

I'm genuinely a mascara girl. Nothing makes me feel more alluring than a few swipes of my favorite eyelash enhancers to make me feel ever so bright-eyed and bushy-tailed. This past winter, I had my makeup done for an event, and the MUA asked if I wanted my lashes curled before she applied the mascara. Apprehensively I said yes, as I had never dreamed of playing with a lash curler before. As she showed me how to use the coveted tool independently, I thought I had it down and mastered.Now, accordi...

info@hypebae.com (Hypebae) Tue, 18 Apr 2023 Hypebae
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I'm a Black Male Beauty Writer, and I’m Tired of Being Left Out of the Beauty Industry

When I started my career, like any other Black gay male, I started in fashion. It was by chance that a fashion friend suggested that I take my chances in the beauty industry — to which I'm so grateful that I took their advice. After almost a decade of working in beauty, I can confidently say that although men in beauty have higher visibility due to the boom on social media, the industry itself is still unsafe for men — especially Black and Brown men.I first started working in corporate beaut...

info@hypebae.com (Hypebae) Tue, 18 Apr 2023 Hypebae
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"Vanilla Chrome" Nails Are Taking Over TikTok's FYP's — And for Good Reason

We've heard of "glazed donut" nails, but "vanilla chrome" nails were not in my deck of wild cards for top spring manicure trends, but here we are.Instead of Hailey Bieber leading the charge here, it was TikTok influencer @thehotblendofficial that brought the latest mani trend to the forefront. While the beautyfluencer walks us through the routine of achieving the "vanilla chrome" look, the audio in the background is from a scene in the classic When Harry Met Sally movie — giving nothing but sh...

info@hypebae.com (Hypebae) Mon, 17 Apr 2023 Hypebae
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TikTok Has Dropped the Dime on Overnight Botox Alternative Skin Patches — And They're Just $23 USD

If nothing else, TikTok's beauty enthusiasts will always find the latest and most inexpensive alternative to your favorite botox treatments. Currently winning the hearts and dollars of the girls on the trend vending machine app are Frownies, the facial patches that claim to smooth wrinkles and give you "that" lift in your sleep.We want to preface the aforementioned statement above by affirming that there's nothing wrong with having wrinkles. You can have them at any age — but there's also noth...

info@hypebae.com (Hypebae) Fri, 14 Apr 2023 Hypebae