Beauty
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Willow Smith's Classic "Straight Back" Beaded Cornrows Is the Formula for Black Girl Magic

Willow Smith's latest update of beaded cornrow braids will definitely have you wanting to "Whip Your Hair" back and forth.While the artist is known to experiment fearlessly with her hair, we know her most for her half-shaved head, box braids and baby locs. She's also stated that a lot of her hairstyle choices have stemmed from various reasons — which most likely lead from a place of true self-awareness. Like most Black women, hair is personal and tied to a deeper meaning. Braids are generally ...

info@hypebae.com (Hypebae) Wed, 05 Apr 2023 Hypebae
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The "Slob" Haircut Is the Buzzy Bob Alternative for the Self-Proclaimed "Lazy Girl"

Okay, at this point, we know that bobs are in. Not that they ever left the trend scene for hairstyles, but as of late, our fave A-listers are putting us on to different variations of the cult classic — some that we never even knew existed. The look that is making waves now is the "Slob" haircut, which has nothing to do with slothfulness.We know the word "slob" may be off-putting when it comes to naming a hairstyle, but this particular look is where the "lazy girl" arrives, so to say. The chop ...

info@hypebae.com (Hypebae) Wed, 05 Apr 2023 Hypebae
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Ulta Is Back With Another Sale — Here’s Everything To Grab From the Spring Beauty Haul

For the beauty enthusiasts that are suckers for a good deal, Ulta is back with another sale with its Spring Haul Event.Right off the heels of the 21 Days of Beauty sale, Ulta's Spring Haul event will run from April 6 to April 15. Offers from cult-loved brands such as NYX, Maybelline, L'Oréal, Bondi Sands, Morphe and more will be marked down at up to 40% off. This is the perfect time to usher in spring and reset your vanities with the best marked-down products spanning across makeup, body care a...

info@hypebae.com (Hypebae) Wed, 05 Apr 2023 Hypebae
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Why Is the Beauty Industry Gravitating to Women Over the Age of 50?

In the beauty industry, much focus has always been on the current generations. Looking at ads from brands in the haircare, skincare and makeup industry, you rarely see anyone over a certain age being promoted — just the young and the "beautiful." However, there's a shift that's been happening where the industry is recognizing those ole' gals over the age of 60, starting with the dear darlings of Hollywood.In recent years, DTC beauty brands have begun casting older models. The representation co...

info@hypebae.com (Hypebae) Wed, 05 Apr 2023 Hypebae