Beauty
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Sofia Richie Teased as K18's Newest Brand Ambassador

It's no secret that Sofia Richie has become one of our time's most popular "It" girls. Everyone is dying to know what products she uses, from Nudestix to Glossier. And now, she's even been chosen as the brand ambassador for viral haircare brand, K18. It looks like "Sofia Richie Hair" will be the next big thing.The brand took to TikTok with a "guess who" video and a familiar voice in the clip saying, "We are with K18, my favorite brand." It's clear from the shape of the tresses alone that it is o...

info@hypebae.com (Hypebae) Wed, 28 Jun 2023 Hypebae
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Kim Kardashian Soft Launches the Anticipated Rebrand of KKW Beauty

After closing down her KKW Beauty brand in July of 2021 to focus on her new venture, SKKN by Kim, Kim Kardashian is ready to bring back her fan-favorite products. And that's not all — there are rumors of the fragrance offerings returning, which may launch sometime in 2023.Kimmy recently revealed on Twitter that she would be re-releasing her makeup brand later this year, assumingly either SKKN by Kim. She promised to include "all of your favs" but didn't disclose if it would be officially the n...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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Kerry Washington Kicks off Summer Vacation With the Most Perfect Goddess Faux Locs

With summer in full swing, the girlies are looking for fun new hairstyle ideas. If you need some inspiration for your upcoming vacation, we highly recommend taking a cue from Kerry Washington's fabulous faux locs.The actor took to Instagram to give the masses a peek into her downtown while in Kingston, Jamaica. Washington is the queen of selfies, so while we were captured by the allure of her summer-appropriate burgundy lipstick shade, the blend of warm brown and reddish tones ran throughout her...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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Hailey Bieber Said We’re Rocking "Milky Black" Nails for the Summer — And We Agree

Hailey Bieber has been in the Barbiecore bag lately, but let's not forget that she is the reigning queen of the "Glazed donut" trend, which she effortlessly rocks like no one else. On the manicure front, she's been experimenting lately with crazy shapes and colors, so when she took to our timelines with the debut of her "Black milk" glazed nails — we were too stunned to speak.Taking to Instagram as one does, the Rhode Skin founder showed off her micro chin bob, along with her dewy, sun-kissed ...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae