For whatever reason, these last few years brands have made us involuntarily familiar with greenwashing when it comes to pushing the new drops from their skincare, haircare, body care and makeup lines. These terms alone have created a subsequent diversification of marketing terminology known as "clean beauty," and quite frankly, we're tired.We're in a world with the ongoing climate crisis, but there seems to have been a disconnect where brands play off the consumer's ignorance or unfamiliarity wi...

We're at the season where manicures are about to become the main character of our FYP pages. Leading the moment so far is Jennifer Lopez, who dramatically switched things up from her normal dainty claws to hot, cobalt-blue jelly nails.The multi-hyphenates nails were filed into a ballerina shape, curated by celebrity manicurist Tom Bachik. He topped the vibrant blue nails for the star with a sweet shimmering effect. In the moment, you see Lopez's hand displayed on a white-pebble tumbler with the ...

We all know that diamonds are a girl's best friend, and for glam, the girlies love them so much that they're becoming TikTok's hottest makeup trend for the lips.With 4.2 million views, #diamondlips is the ultra-feminine makeup trend that adds the perfect sparkle and shine to your precious pout. For those who are self-proclaimed novices to beauty, the look is painfully simple to master. The trend was started by beauty content creator Eva Larosa who shows you exactly why diamond lips are about to ...

When I started wearing mascara many years ago, I distinctly remember grabbing multiple Maybelline mascaras to whisk up my formula. Once I became more advanced with makeup, I began experimenting with different brands such as Lancôme, Glossier and Dior Beauty's eyelash enhancers to create my own formula. I thought nothing of it beforehand — but TikTok seems to be onto the same trend but instead they've dubbed the trick "mascara cocktailing."With over 1.4 million views on TikTok, #mascaracocktai...