MOB Beauty, the brand dedicated to "doing beauty better," has made industry history with its new biodegradable packaging not meant to last longer than intended.After three years of research and development, co-founder and MAC Cosmetics' former chief chemist Victor Casale solved an actual sustainable problem by creating packaging for MOB Beauty that is durable enough to hold its high-performance formulas but not so durable that it would remain on the Earth longer than its intended use. The new pa...

Whenever I get a manicure, the person doing my nails always asks, "Why are your nails so short?" And truthfully it's because I'm a chronic nail biter, always have been — but after seeing Selena Gomez's natural, perfectly almond-shaped claws, I might need to pick another hobby.The Rare Beauty founder took to Instagram to post a selfie with her younger sister, Gracie Elliot Teefey, captioning the post: "I love my little me - she's cooler than I'll ever be." Our eyes instantly gravitated towards ...

A recent case study by Nature and Bloom has revealed the ten most skincare-obsessed states in the United States. According to this research, the data was collected - based on how frequently each state is searching for skincare products and also from search terms using Google's Keyword Planner.New York State has the highest interest in skincare, with 442 searches per 100,000 individuals. NY State ranks the highest in searches for skincare products including cleansers, exfoliators, eye creams, moi...

This past spring, the Hypebae Beauty team predicted that cherry nails would be the hottest trend of the season, and we were right on the money. As we go deeper into the summer, it looks like we're still sticking to our fruits and veggie theme, and the "Blueberry Milk" nail look is one to watch out for. This trend is taking over the internet (specifically TikTok) and it's shaping up to be the biggest moment of the warmer season.This summer, A-listers such as Zendaya and Dua Lipa have gotten into...