Beauty
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Billie's New NYC Campaign Turns the Armpit Into a Scratch-and-Sniff Experience

Billie is taking outdoor advertising to a whole new level. With its latest campaign, the brand is bringing a scratch-and-sniff experience straight to the streets, centering on the armpit. Starting today, near Penn Station in New York City, the public is invited to sample Billie's best-selling All Day Deodorant in its newest tropical-inspired scent, "Coco Villa."Fans of the beauty brand will be able to visit the trio of armpit posters at 505 8th Avenue, where each delicate body part can be scratc...

info@hypebae.com (Hypebae) Wed, 23 Apr 2025 Hypebae
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7 Bob Hairstyles That Are Everywhere in 2025

It's safe to say the bob is making a major comeback, cementing its status as one of the most popular and universally flattering hairstyles around. From TikTok to Instagram, there's not a corner on social media where you won't see this low-key look trend in some way, shape or form. Whether you're wearing a bob the way the French way or going for a shoulder-sweeping short cut, there's a version out there for everyone, no matter your hair texture or personality.If you need a hair refresh, we're ro...

info@hypebae.com (Hypebae) Thu, 24 Apr 2025 Hypebae
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Keys Soulcare Partners With 'The Skin Deep' to Talk Love and Transformation

Keys Soulcare, skincare and lifestyle brand of the Grammy Award-winning singer Alicia Keys and digital interview series The Skin Deep are teaming up for an online conversation about self-love, positivity and friendship.For three episodes, the collaboration (which you can watch on YouTube) will feature individuals that Keys Soulcare deems "lightworkers" or folks that "champion positive energy and self-expression.""Our first episode highlights brotherhood, growth and 'soulcare.' Justin Frett and D...

info@hypebae.com (Hypebae) Mon, 21 Apr 2025 Hypebae
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The World's Most Famous Tattoo Artist Is Making His Mark on Beauty

When it comes to tattooing, few names carry as much weight as Bang Bang. The artist, also known as Keith McCurdy, is known for creating some of the most iconic ink of the last decade, from Rihanna's unforgettable hand tattoo or Justin Bieber's fully covered chest and abdomen. Now, he's shifting his focus to something a little more universal. After years spent redefining the tattoo studio experience, Bang Bang is bringing his expertise to the beauty space with Forever Care, a new line of aftercar...

info@hypebae.com (Hypebae) Mon, 21 Apr 2025 Hypebae