Beauty
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The "Clean Girl" Makeup Look Doesn’t Belong on the Runway

At fashion month Spring/Summer 2026, the beauty looks are just as fundamental as the garments are. For designers, hair and makeup are an artistic medium to extend their collections' ethos far beyond the realm of fashion. Yet, with the whole world watching, fashion houses continue to send bare-faced models down the runway. Consequently, the no-makeup makeup look has become a staple of fashion month. In the midst of the avant-garde glam and innovative beauty details, the clean girl aesthetic conti...

info@hypebae.com (Hypebae) Fri, 26 Sep 2025 Hypebae
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Miley Cyrus Is the New Global Face of Maybelline

Maybelline has just announced Miley Cyrus as its new global spokesperson. The brand says that Cyrus' unapologetic confidence and ties to the beauty world are the main reason for the partnership. Additionally, the star has released her own version of the "Maybe it's Maybelline" jingle, in hopes of ushering the brand into a new era.For Cyrus, beauty is a big part of her identity as an artist — because of this, working with Maybelline felt personal. "This partnership brings together two core part...

info@hypebae.com (Hypebae) Thu, 25 Sep 2025 Hypebae
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Pat McGrath Sends Luminous Makeup Looks Down the Runway for Fendi SS26

At Milan Fashion Week, Pat McGrath Labs brought classic glamour to the Fendi Spring/Summer 2026 runway. The star-studded lineup of models including Paloma Elsesser, Gabbriette, Alex Consani and Amelia Gray sported chromatic glam executed with the brand's cult-favorite products.Drawing inspiration from the workwear vibes of Fendi's SS26 collection, the show's makeup looks leaned more subdued and sophisticated, with details like natural lip looks and flushed cheeks. When conceptualizing the looks,...

info@hypebae.com (Hypebae) Thu, 25 Sep 2025 Hypebae
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Rare Beauty's Latest Campaign Is a Celebration of Latine Heritage Month

Rare Beauty is honoring Latine Heritage Month with a brand new initiative. "The roots of your love" photo series, led by visual artist and photographer Thalía Gochez, centers Latine families in Los Angeles and the ways they show love to each other. For the campaign, Gochez captured three duos from the Rare Beauty community in order to spotlight the city's rich Latine culture and tradition.The brand called upon Dominican siblings Perla Figuereo and Jeffrey Figuereo who have a shared passion for...

info@hypebae.com (Hypebae) Wed, 24 Sep 2025 Hypebae