A recent case study by Nature and Bloom has revealed the ten most skincare-obsessed states in the United States. According to this research, the data was collected - based on how frequently each state is searching for skincare products and also from search terms using Google's Keyword Planner.New York State has the highest interest in skincare, with 442 searches per 100,000 individuals. NY State ranks the highest in searches for skincare products including cleansers, exfoliators, eye creams, moi...

This past spring, the Hypebae Beauty team predicted that cherry nails would be the hottest trend of the season, and we were right on the money. As we go deeper into the summer, it looks like we're still sticking to our fruits and veggie theme, and the "Blueberry Milk" nail look is one to watch out for. This trend is taking over the internet (specifically TikTok) and it's shaping up to be the biggest moment of the warmer season.This summer, A-listers such as Zendaya and Dua Lipa have gotten into...

Barbiecore, the hyper-feminine, pretty-in-pink aesthetic pioneered by our favorite doll, Barbie, has been trending since the summer of 2022. Ahead of the anticipated movie starring Margot Robbie as America's darling toy, 2023 has shaped up to be the year of #BarbiecoreMakeup and we're staying in this chokehold.This trend originated with Barbie's introduction in the 1950s, but it has recently gained momentum due to the onset of the pandemic. People are now seeking out dopamine-inducing, high-volu...

In addition to her upcoming haircare line, Beyonce has now revealed plans for a fragrance drop dubbed "First Access," which she "crafted and designed."Fans who attended her Renaissance World Tour received an email to sign up for notifications when the perfume becomes available. "First Access" will be a U.S. and Canada exclusive and is an eau de parfum that boasts notes of golden honey, rose, jasmine, clementine and amber. The packaging from the email preview presents that the bottle will be in a...