Honestly, I'm terrible at eyeshadow. Yes, I'm a beauty editor, and I know how to tell people how to put on eyeshadow, but for me, it's a big no. Between my hooded eye and my lack of effort, I had given up. That is until I came across Merit's "Solo Shadow." My world of "eyephoria" had completely opened up.Merit's products are easy to use and, most importantly, effective, but the new eyeshadow drop is all that and more — the approach is as easy as applying your favorite lip balm. "Solo Shadow" i...

Hailey Bieber extends the "Strawberry Girl" era with Rhode as it launches the "Strawberry Glaze" Peptide Lip Treatment."Strawberry Glaze" speaks to Bieber's summer obsession with the iconic fruit and is a nod to her cult-loved beauty philosophy of keeping that glazed donut look with dewy and hydrated skin. The brand's Peptide Lip Treatment has received rave reviews since its launch with its decadent flavors, such as its most recent "Vanilla Cake" summer drop.To celebrate Bieber's love for summer...

UPDATE (August 21, 2023): Paco Rabanne has officially entered the beauty space with the release of Rabanne Makeup.Creating a new world order of beauty enthusiasts, the brand champions heavily the fierce creativity and self-expression of Gen-Z'ers. The first iteration of the launch, "Eyephoria," focuses heavily on expressive eyes with beautifully pigmented eyeshadow quads, palettes and mascara.Ranging from $15 USD to $38 USD, "Eyephoria" is up for grabs now via Rabanne Makeup's website. View...

MAC Cosmetics knows that "skin is in" and has translated this message with its new Studio Radiance Serum-Powered Foundation.The foundation features an 80% serum base and is the sister-cousin to the brand's iconic matte Studio Fix Fluid Foundation. The complexion product, available in 56 flexible shades, contains 33 skincare ingredients, including a 10% hyaluronic acid solution set to deliver 209% instant hydration for more plumpness, smoothness and radiance. Formulated to produce a lightweight, ...