Honestly, it's becoming tougher and tougher to sift through the endless drops of moisturizers, mascaras, lipsticks and blushes coming our way each month. As someone who loves to keep up with the latest beauty trends, I can wholeheartedly admit that 2023 isn't shaping up to be the most exciting year for beauty brands in terms of innovations — but we move.As we say goodbye to August, it feels like the summer has come and gone in the blink of an eye, much like Carrie Bradshaw's Manolo Blahnik's i...

The beauty industry has taken an interest in African beauty, which is gaining popularity similar to K-Beauty because of its focus on natural, traditional ingredients and high-quality skincare and body care. Brands are seeking growth and educational opportunities in the diaspora as the African market expands. 54 Thrones is at the forefront of this movement with its new product, Barrier Repair Cloud Cream, also known as the Krabby Patty Sauce secret formula, which has already sold out and generate...

London-based Angel My Linh has nail art in her DNA. Linh got her chops in the business from an early age, spending time at her family's nail salon and learning the craft from her mom. Her love of painting translated to nails as a canvas for self-expression and what started as a hobby swiftly became an acclimated business, Angel's Nailz.The nail artist, who has worked on sets from Megan Thee Stallion to Coi Leray, is set to unveil an exclusive stall at Hypebeast Flea happening from September 9-10...

e.l.f Beauty is expanding its portfolio as a parent company, announcing its plans to acquire TikTok viral skincare brand Naturium for a cool $355 million USD, marking e.l.f's Beauty's biggest deal to date.The parent company is the owner of e.l.f. Cosmetics, Well People, and Keys Soulcare all of which are popular brands in the beauty industry. The acquisition etches out a significant message that the Naturium on the skincare market is strong in awareness and profitability. Naturium is expected to...