Food, condiment and beverage-inspired nails have sparked all of the rage among manicure enthusiasts. From "Glazed Donut" to "Blueberry Milk" nails, we're loving that our favorite comfort items are being turned into trends and we have K-beauty to thank for this. The newest trend to hit the nail scene is called "Syrup Nails," and it's all about sweet, sticky goodness.What Are "Syrup Nails?"This aesthetic originated in Japan back in 2015 and has since made its way to Seoul, Korea, before finally re...

Marc Jacobs, the king of "Garage Glam," has dropped the ultimate collaboration with UK-based hair dye brand Bleach London.Beautifully merging the worlds of fashion and beauty, the collab is the first time a luxury fashion brand has ventured into the world of hair coloring. The two brands share a common thread of grunge and subcultural aesthetics, making their partnership feel seamlessly organic. Whether you're looking for "Gemini Hair" like Billie Eilish, or you'd like to embrace zesty skunk str...

Innovation in the grooming space can be quite tricky. Generally, we know that we need toothpaste, body wash, and all the things required to present ourselves as human beings. Sometimes, brands will hit the mark; other times, it can be an epic fail. However, the Hypebae Beauty Team recently came across Selahatin, a luxury oral care brand out of Sweden, and they have upped the ante on the act of brushing your chompers.Selahatin is setting itself apart from what one would expect from an oral care b...

YSL Beauty has tapped Austin Butler to be the newest face of the brand's latest men's fragrance, "MYSLF."The brand for men has always championed an array of cultural men to lead its fragrance campaigns with Lenny Kravitz being the most recent for the brand's "Y" scent. "MYSLF" is the first new fragrance for YSL Beauty and features notes of orange blossom, patchouli heart, amber and tobacco — living up to the claims of the brand of the scent being "more than a fragrance," and rather, "a stateme...