Hispanic Heritage Month has kicked off and what better way to celebrate the culture than by highlighting Latinx-owned beauty brands that are doing the damn thing across all categories.From skincare to makeup, these brands push boundaries, challenge norms and redefine beauty standards. Their innovative formulas, vibrant colors, and inclusive product ranges inspire and empower people of all backgrounds to embrace their individuality and express themselves confidently. The Latinx community is incre...

LOEWE's latest campaign, "Botanical Rainbow," has introduced a star-studded fragrance lookbook.The campaign features the talents of actors Úrsula Corberó, Greta Lee and Stéphane Bak, who the brand has handpicked to showcase its new scent, "Aire Anthesis." The campaign's visuals, expertly captured by the talented photographer Tyler Mitchell, truly bring the essence of the fragrance to life.LOEWE introduces Aire Anthesis, a scent showcasing the unique "LOEWE accord" inspired by the Spanish rock...

Pavise, a newly launched sunscreen brand, has recently introduced an innovative campaign called the "Pleasure Pack."The new SKU aims to raise awareness about the importance of wearing sunscreen by making a clever connection to safe sex practices. The "Pleasure Pack" consists of five sachets of Pavise's hero SPF product, creatively designed to resemble an individually wrapped condom. Pavise cleverly emphasizes that using sun care products is a responsible way to protect oneself, just like using c...

To meet your skin's needs, it's crucial to adjust your foundation as the seasons change. A long-wearing and hydrating formula is the best option for the winter months to combat the harsh cold weather and keep your skin moisturized. However, during the summer, you'll need a foundation that can withstand the heat and humidity without melting off your face.Numerous options on the market offer high coverage and long wear without being a matte formula. Some dewy finishes can last all day, provided yo...