K-beauty brand Sulwhasoo has launched a new product — the First Care Activating Mask, taking after the brand's well-known First Care Activating Serum.The First Care Activating Mask presents itself as a biodegradable sheet mask constructed from the fibers of Paper Mulberry. It targets and effectively strengthens the skin's own protective barrier, a crucial element in maintaining youthful and radiant skin. Each individual mask is thoroughly saturated with an equivalent of roughly three weeks' su...

K-beauty is for the gworls that want glass/porcelain skin. The cultural beauty trend has introduced us to some of our greatest skincare obsessions: cleansers, snail mucins and of course, the iconic sheet masks. The Hypebae Beauty team definitely understands the flair and appeal of K-beauty.When you think of a K-beauty routine, you may have heard of the endless steps that the regime consists of, but founder Jin Kwon of K-beauty retailer TONIC15 says that it doesn't have to be like that. The rules...

Going over Halloween the day after is always a bit weird because we're technically in the season of Thanksgiving come November 1, and what we can say we're grateful for is Maya Jama's stark white "buss down" display for the spooky day.The star took to Instagram to show off her icy white inches, shortly departing from her dark hair for a bit over 24 hours. Jama posted a six-part swipe-through of her homage to the X-Men character Storm, which was played by Halle Berry in 2006. For the costume, Jam...

We know Mariah Carey to be the queen of Christmas but that doesn't mean she can't rule Halloween either.The star took to Instagram to prove that she truly is a multi-hyphenate holiday icon with a look that holds true to her glamorous side. The singer transformed into the legendary Jessica Rabbit for Halloween, donning a dazzling red, floor-length gown and purple gloves in true Jessica Rabbit fashion. What really gagged the masses is MC's flaming-hot red install. While we know it was a wig moment...