Korean beauty, aka K-beauty, is once again leading the charge for innovation in cosmetics. This time, beloved skincare brand Laneige is upping the ante on the perfect foundation shade match. The brand's "Bespoke Neo" service allows makeup lovers to partake in a 1:1 consultation to find the most accurate match out of the brand's 150 foundation shades. During the "personalized color diagnosis," the Laneige team member walks the customer through a series of steps before the final product is blended...

OG beauty brand CoverGirl is officially opening submissions to fans, beauty lovers and influencers alike to compete to win the company's iconic title. The "BeACoverGirl" contest hopes to "help budding creators launch their careers where three grand prize winners will become the newest creator faces for the brand," according to a statement.The beauty titan wants to use this contest as a way to "harness the power of social media to discover the unique talents and voices out there and invite them t...

If you’re on the #beautytok side of  TikTok, you’ve definitely seen Glow Recipe's Watermelon Glow Niacinamide Hue Drops doing the rounds. They went viral before the product was even available, thanks to influencers such as Mikayla and Aysha Harun. For the uninitiated, the hue drops are an updated version of the beloved OG Watermelon Glow Niacinamide Dew Drops; a must-have in every clean girl aesthetic skincare routine. (Fun fact: the first version is so popular that one sells every 12 ...

It's no secret that Saie Beauty's Slip Tint Tinted Moisturizer is a fan favorite for many beauty lovers, especially those who have sensitive or acne-prone skin. The product's non-comedogenic lightweight formula is a pro for those "your skin but better" makeup looks. Now the brand is releasing a sister product, the Slip Tint Radiant All Over Concealer, with the hopes of bringing all the greatness of the moisturizer into a more flexible, multi-use product.The founder of Saie Beauty, Laney Crowell,...