If you're on the beauty side of TikTok, you've seen content creator Golloria's viral "This is the darkest shade" complexion reviews for beauty brands. In Golloria's vids, she examines foundations, concealers, bronzers and an array of complexion-related makeup products. In the reviews, she uncovers a disturbing truth that plagues the beauty industry: The swatches online don't match the shades IRL.Golloria's viral "This is the darkest shade" series has garnered a massive viewing and for good reaso...

You're literally on the next artistry level when you can commission a tattoo artist to come wherever you are, no matter what you're doing, just to give you new ink. SZA is clearly living on another planet than we are as she closed the deal on a new tatt while backstage at her show.The star shared on her Instagram Stories that she got a new tattoo from tattoo artist Ziggy Skye. Although Skye is usually based at a Hollywood tattoo and piercing studio called The Carousel, they made a special trip t...

Another week, another opportunity to update your beauty top shelf.The Hypebae Beauty team is dedicated to providing you with the latest and greatest in skincare, haircare, makeup, fragrance drops and more on a monthly basis. But we understand that sometimes you need a more frequent fix. That's why we're switching things up to deliver weekly updates and recommendations to keep you feeling and looking your best.Stixx M, our in-house beauty editor and industry expert, will drop the tea on the most ...

Many shy away from getting dressed up and going all out with our Halloween makeup because we think that it requires us to depart from our comfort zone. While that may be true for some, it's certainly not the case for Ariana Grande, who gave the masses a masterclass in keeping your Halloween glam true to you. The category for Grande's Halloween 2023: Fierce Feline.Seen in a few now-expired Instagram Stories, Grande was seen with her brother Frankie Grande where she effortlessly enhanced her Hallo...