Chile, the social x pop culture girlies are in an uproar about Kylie Jenner and the announcement of her new clothing line, Khy. However, on the beauty front, we have no issues with her as she's still a glam icon. Keeping true to iconic behavior, the star jumped on the chocolate brown manicure trend — doubling down on the hue being the top varnish shade for fall 2023.Jenner hit the scene at the WSJ Magazine 2023 Innovator Awards, sporting a ganache-chocolate brown dress that paired well with he...

K-beauty brand Sulwhasoo has launched a new product — the First Care Activating Mask, taking after the brand's well-known First Care Activating Serum.The First Care Activating Mask presents itself as a biodegradable sheet mask constructed from the fibers of Paper Mulberry. It targets and effectively strengthens the skin's own protective barrier, a crucial element in maintaining youthful and radiant skin. Each individual mask is thoroughly saturated with an equivalent of roughly three weeks' su...

K-beauty is for the gworls that want glass/porcelain skin. The cultural beauty trend has introduced us to some of our greatest skincare obsessions: cleansers, snail mucins and of course, the iconic sheet masks. The Hypebae Beauty team definitely understands the flair and appeal of K-beauty.When you think of a K-beauty routine, you may have heard of the endless steps that the regime consists of, but founder Jin Kwon of K-beauty retailer TONIC15 says that it doesn't have to be like that. The rules...

Going over Halloween the day after is always a bit weird because we're technically in the season of Thanksgiving come November 1, and what we can say we're grateful for is Maya Jama's stark white "buss down" display for the spooky day.The star took to Instagram to show off her icy white inches, shortly departing from her dark hair for a bit over 24 hours. Jama posted a six-part swipe-through of her homage to the X-Men character Storm, which was played by Halle Berry in 2006. For the costume, Jam...