Beauty
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Uncle Waffles On What It Really Means To Be "The Princess of Amapiano"

Amapiano, a South African-bred music genre likened to house music, has been on a steady takeover of global airwaves for the past few years. Among the musicians leading the charge is Uncle Waffles, an international DJ, artist and producer who shockingly just learned how to DJ four years ago.In fact, Waffles tell us that she never wanted to be a DJ and only learned the skill to better understand the craft of the DJs that frequented the studio she worked at. An innate interest turned into a fruitfu...

info@hypebae.com (Hypebae) Tue, 21 May 2024 Hypebae
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What's the Deal with the "Pink Tax" on Gender-Based Hygiene Products?

Despite some next-gen brands adopting gender neutral marketing strategies, the beauty industry is still largely gender-based. "Feminine" products are typically seen in brightly colored packaging or sprinkled with glitter and floral patterns, while "masculine" products lean into hues of blue, grey or plain black.Beyond the clear gendered distinction in a product's appearance and even scent, many products are priced by gender as well. Traditionally, women's products cost more than men's products, ...

info@hypebae.com (Hypebae) Mon, 20 May 2024 Hypebae
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Is Hailey Bieber Teasing A New Rhode Product In Her Latest Pregnancy Pics?

Hailey Bieber and her husband Justin Bieber recently announced they're expecting their first child together via an Instagram carousel of the most heartwarming photos. The duo broke the internet with the news and left fans anxiously waiting to see how she will slay her pregnancy looks.Since then, the Rhode Skin founder shared another round of photos on social media, bringing her followers up to speed with what she's been up to and showing off her first round of pregnancy fit pics. Yet, a deeper l...

info@hypebae.com (Hypebae) Fri, 17 May 2024 Hypebae
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Can We Stop Hating on Gen Alpha’s Interest in Skincare Already?

A quick search for Gen Alpha on TikTok (or Google, even) reveals a series of videos of young girls, aged between eight and 14, showing off their skincare and makeup routines. Controversially, they're using brands like Drunk Elephant, Summer Fridays and Glow Recipe; products that include anti-aging ingredients like retinol and other exfoliants. These posts have understandably sparked furious debates surrounding Gen Alpha's interest in complex skin routines and their premature use of anti-aging in...

info@hypebae.com (Hypebae) Thu, 16 May 2024 Hypebae