Beauty
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Vince Camuto Taps Ava Phillippe as Global Brand Ambassador of Its Fragrance Division

Ava Phillippe, often dubbed as the doppelganger of her mother, Reese Witherspoon,  is stepping into the beauty spotlight to make a name for herself. The actress and model is the new Global Brand Ambassador of Vince Camuto's fragrance portfolio, kicking off with the launch of the brand's new "Wonderbloom" perfume.She says the partnership is "an organic extension of [her] self-expression and appreciation for beauty" and that "Wonderbloom" is a "lovely manifestation of individuality and femininity...

info@hypebae.com (Hypebae) Fri, 12 Apr 2024 Hypebae
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7 Festival-Inspired Makeup Ideas That'll Take You From GA to Mainstage

Festival season is officially here and it's time to show up and show out in bold, bright and fun glam looks. From Coachella to Gov Ball, there'll be a sea of two-piece sets, denim looks, cowboy boots, face gems, bright eyeshadow and neon eyeliner looks. Wether it be Pinterest, Instagram or Tik Tok, if you're a bae that likes to moodboard your looks for inspiration; look no further. Below we round up 7 beauty inspo ideas, from no-makeup-makeup to full glam.For more beauty news, check out our cov...

info@hypebae.com (Hypebae) Fri, 12 Apr 2024 Hypebae
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A-List Stars Share Their Setbacks In L’Oréal Paris’ Powerful New Campaign

L’Oréal Paris' "because you're worth it" slogan has been a mainstay of the brand for decades, empowering women to know their worth and stand tall in it. The brand's latest "Worth It Resume" campaign is a reminder for women globally that failures, no matter how big or small, are not definitive of their worth or success. The advertisements aim to "challenge unrealistic standards and foster a culture where women are empowered to celebrate their setbacks, including those that ultimately led to th...

info@hypebae.com (Hypebae) Thu, 11 Apr 2024 Hypebae
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Marsai Martin on Dove's Commitment to Never Use AI To Represent Real People in Ads

The rise of AI in the beauty world is undeniable and for many, it's a constant battle between celebrating its innovation and acknowledging the unrealistic beauty standards it can project onto the world through curated images and content. AI has brought forward exciting opportunities to virtually try on beauty products, clothing, accessories and more to find what looks good with our spending money or leaving home. Yet, a simple scroll on social media can leave many feeling struck with comparison ...

info@hypebae.com (Hypebae) Thu, 11 Apr 2024 Hypebae