Beauty
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Diotima Brings Jamaican Folklore to Life for Its SS25 Show

The Diotima Spring/Summer 2025 collection felt straight out of a storybook. Inspired by a Jamaican folklore called "Pocomania" (which means 'little madness'), the show let viewers immerse themselves in a fantasy landscape; a creative fairytale come to life.Addiction Tokyo, the Japanese makeup brand took the lead on beauty. Known for its creativity and ability to allow brand fans to be as expressive as possible, the prestige products were perfect for Diotima's theatrical look. "This makeup look i...

info@hypebae.com (Hypebae) Wed, 11 Sep 2024 Hypebae
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Eadem Launches Its First-Ever Body Care Product

Eadem, the BIPOC-founded beauty brand created for skin that is rich in melanin, has launched its first-ever body care serum, created to help heal and prevent ingrown hairs.The Smooth Slate Ingrown Relief Serum works to tamp down irritation and inflammation after hair removal, whether that's shaving, waxing or even laser hair removal. It will allow ingrown hair to come to the surface, essentially un-trapping it and helping made hyperpigmentation, while also slowing down hair regrowth.Made with po...

info@hypebae.com (Hypebae) Wed, 11 Sep 2024 Hypebae
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Paris Hilton Drops "Iconic Tonic" Beauty Drink with Joe & the Juice

When Paris Hilton tells us what to drink, we listen. The media maven and socialite, alongside her media company 11:11 Media, has partnered with the global fast-casual chain Joe & the Juice to bring her favorite morning drink to her fans.The "Iconic Tonic" joins the line-up of high-quality juices, coffees and nutritious food offerings that the brand is known for, promising to amp up your beauty and skincare routine with a single sip. This pink wellness drink is also inspired by Hilton's new a...

info@hypebae.com (Hypebae) Tue, 10 Sep 2024 Hypebae
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Collina Strada's SS25 Show Was All About Being Barefaced and Beautiful

For Collina Strada, barefaced is beautiful. This year, the brand's Spring/Summer 2025 fashion week show was titled "Touch Grass," an ode to embracing everything the natural world has to offer. Taking place in the Marble Cemetery in the East Village, models walked along the earthy floor in stunning designs that mirrored earthy pastels, lace and the fun prints the sustainable brand is known for. We even spotted the infamous Green Lady and beauty legend Tish Weinstock walking the grassy runway.New ...

info@hypebae.com (Hypebae) Tue, 10 Sep 2024 Hypebae