NAKED Copenhagen Brings the New Balance Gator Run to Europe
info@hypebae.com (Hypebae) Wed, 14 Jan 2026 Hypebae
NAKED Copenhagen just unveiled the New Balance Gator Run to the EU, and this exclusive drop comes with its own swamp-inspired campaign. Launching the newest silhouette from the American footwear brand for European shoppers, the Danish shoe retailer captures the Gator Run in the comfort of the home. Styling the cherry red sneakers with an understated, ultra-femme outfit, the athletics-inspired shoe takes center stage.
The sneaker’s silhouette is reminiscent of timeless sports models, with the athletic style highlighted by an eccentric design. Arriving in "Shadow Red" alligator skin, the upper is glossy and unique, ready to complete the best outfits this winter. Red laces match the textured upper, whilst a white New Balance logo on the tongue stands out against the deep shade. A black, running shoe-inspired sole offers traction and a vintage look.
The campaign, photographed by Marcus Nielsen, is soft and romantic, with the sneaker styled on Parisian creator and stylist Stephanie Pattano. Complete with a baby alligator on set, the Gator Run is brought to life in all its glory.
The New Balance Gator Run is available to purchase in Europe exclusively through the NAKED Copenhagen website and select retail locations.
In other news, NikeSKIMS just launched its first-ever footwear line.
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