Daisy Edgar-Jones Steps Into the Beauty World With Estée Lauder
info@hypebae.com (Hypebae) Fri, 09 Jan 2026 Hypebae
Estée Lauder has just announced British actor Daisy Edgar-Jones as its newest global brand ambassador. In the role, Edgar-Jones will spotlight the brand's skincare, makeup and fragrance — with her first-ever campaign set to launch next month. Having starred in the Emmy Award-nominated series Normal People as well as the blockbuster hit Twisters, the star's partnership with Estée Lauder marks her first entry into the beauty world as brand ambassador.
"As an actress, I love how makeup can tell a story of who we are. I have always admired how Estée Lauder celebrates confidence and individuality in women," Edgar-Jones says in a press release. "The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family – and it truly feels like a family."
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Edgar-Jones joins a long list of fellow ambassadors, including model Karlie Kloss and actor Ana de Armas. Similarly to the rest of Estée Lauder's roster, the brand says Edgar-Jones perfectly captures its ethos of aspirational yet approachable, as well as the youthful spirit that is capable of inspiring multiple generations of beauty lovers.
In other news, read about MAC Cosmetics' new "Powder Kiss" collection, featuring a campaign starring Doja Cat and Ella Gross of MEOVV.