Zara Larsson's MAIN ROSE Drops Its New "Pink Holiday" Campaign

Zara Larsson's new lingerie label, MAIN ROSE, made its debut earlier this year and now, the brand is getting into the holiday spirit with its latest campaign. Lensed by Paris-based photographer Zoe Natale Mannella, the new campaign packages up the brand's signature styles with a cheeky festive twist.

Featuring sheer fabrics, delicate details and matching sets, the campaign lands in hues of hot pink, baby blue and chocolate brown, plus classic colorways like black and white. Standout styles include the Underwear Scoop Bra, the Fine Mesh Dipped Thong and the Long Sleeve Mesh Top.

Adding a festive touch to the brand's existing styles, holiday motifs like bows and candles are strategically placed throughout the campaign, leaning into Larsson's tongue-in-cheek style.

Take a look at the new campaign above and head to the MAIN ROSE website to shop its latest styles.

In other festive news, Aime Leon Dore's new holiday campaign just stole our hearts.

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