This K-Beauty Brand Wants You to Embrace Laziness

Lazy Skinscience is the new skincare brand attempting to redefine our routines. Its ethos is built on the core principle that skipping steps isn't neglect — it's an effective way to save time. As a result, the brand is attempting to maximize efficacy and minimize everything else by relying on clinically proven ingredients.

Created by Mia Park, the co-founder of fashion label Sundae School, Lazy Skinscience is hoping to simplify routines and eliminate beauty fatigue. By merging centuries of Korean skincare practices with cutting-edge scientific innovation, the brand maintains that multi-use products coupled with effective ingredients are paramount to addressing skin concerns and delivering real results.

 

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The brand's first product, the Double Duty: Serum-Moisturizer Duo, embodies this sentiment by combining two of the most vital steps of the skincare routine, all while prioritizing performance over effort. The duo is dermatologist-tested and sensitive-skin friendly, with actives like red camellia flower extract to reduce texture, squalane to lock in hydration and silver ear mushroom phyto collagen plant to plump and soothe.

The Double Duty: Serum-Moisturizer Duo retails for $48 USD and is available for purchase on the brand's website.

While you're here, read about how Kim Kardashian is bringing back SKIMS Beauty.

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