Meet Rahasya: Singapore's Newest Fragrance House
info@hypebae.com (Hypebae) Tue, 14 Oct 2025 Hypebae
If you're a fragrance fan, Rahasya is a name you need to get on your radar. Launched just one year ago, the Singapore-based fragrance house has already released several core scents, each embodying the vibrant spirit of India through a contemporary lens.
It aims to reposition and represent the niche perfumery that lives on the subcontinent, bringing its culture to life with high-quality fragrances rooted in memories and design-led storytelling. Founded by three friends: Sachit and Utkarsh from India and Sai from Singapore, who all left behind careers in the corporate world to pursue their passion, the brand currently has five main fragrances, with plenty more to come.
The first was dubbed Chapter One and took inspiration from the world of independent bookstores. Cutting Rain came next, inspired by India's monsoon seasons and the spices of chai. Most recently, the brand released Rickshaw Rhythms, born from a community submission.
Housed in glossy black bottles featuring a bold typeface, the new scents draw inspiration from Indian culture with a distinctive twist.
Take a look at Rahaysa's current offering above and head to the brand's website to learn more.
In other beauty brand news, take a look at the latest from LOEWE.
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