Vyrao Wants You to Smell Like a Witch

Just in time for Halloween, cult-favorite fragrance brand Vyrao is reintroducing "Witchy Woo." The bold and enchanting woody floral is said to be "perfect for casting confidence at a costume party." Crafted by the brand's founder Yasmin Sewell, "Witchy Woo" also promises to spark creativity and conjure mystical allure thanks to its neuroscent qualities.

When conceptualizing the perfume, Sewell set out to create an empowering fragrance, inspired by earthy notes and the brand's affinity for combining fine fragrances with wellness practices. "For me, 'Witchy Woo' is deep, rich, earthy, wild, elegant and out of this world," Sewell says in a press release. Additionally, the brand says the perfume's spooky nature and playful name has rendered it one of their most popular scents.

As for notes, "Witchy Woo" has top notes of Moroccan orris and rose for that powdery, floral quality. Along with spicy middle notes of nutmeg, cinnamon and black pepper — and warm base notes of Frankincense, opoponax and musk for a truly complex scent profile. The perfume also claims to deliver a heightened sense of courage and creativity, thanks to the aromatic properties of the scent notes.

"Witchy Woo" retails for $190 USD and is available for purchase on the brand's website.

While you're here, read about Spring/Summer 2026's biggest lip trends.

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