Reebok and Kodak Capture the ‘90s in a Picture Perfect Drop

If you swear by your film camera and have a soft spot for retro sneakers, Reebok's latest collaboration with Kodak is made for you. The two brands have joined forces to deliver a capsule collection that blends nostalgic flair with creative storytelling, and it's every bit as dreamy as you'd imagine.

Honoring the legacies of both brands, the Reebok x Kodak collection reimagines timeless silhouettes like the Reebok Classic Nylon and Club C 85 sneakers through a vintage lens. Alongside the footwear, a curated clothing line leans into lived-in textures and 90s-inspired colorways that echo Kodak's unmistakable aesthetic. Yes, that signature red and yellow is a core feature.

For over a century, Kodak has been at the forefront of capturing life's moments, from disposable cameras to film reels, shaping visual culture in the process. Most of us have held one of those iconic yellow cameras and felt the anticipation of waiting for prints. That spirit of analog imperfection is exactly what this collab taps into.

"The resurgence of film is here as Gen Z continues to lean into the '90s for inspiration and trends," says Carmen Hardaway, director of Reebok classics and energy collaborations, adding, "Reebok and Kodak share a rich history during this era, where both brands transcended sport and culture." 

Drawing from the archives and bringing it to the streets, this drop blends nostalgic cues with modern edge. The sneakers feature Kodak's red branding across the upper, plus a custom-branded woven tongue detail. On the clothing side, expect vintage-washed tees, brushed fleece crewnecks and retro-inspired pants. With analog photography and '90s fashion both having a major moment, this collab captures it perfectly.

The collection is now available via the Reebok website.

In other footwear news, check out ROA's new Gorpcore Mary Janes.

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