Gorpcore Girlies Stop Your Scrolling, New KEENs Just Entered the Chat

Fan-favorite hiking brand KEEN just dropped another shoe to fulfill all of your climb-core fantasies. First introduced for the Fall/Winter 2024 season, the Jasper Zionic has since become a big hit with KEEN fans and now, the new iteration blends the light hiker with a textured, shaggy makeover.

The drop sees the collection expand with the Energy Pack and three new colorways that seamlessly blend style and traditional trail function. Its versatility is highlighted through the campaign imagery, which sees a group of friends messing about in their element, from hopping trains to scaling 4x4s. Set in Northern Italy, the campaign is shot by photographer and climber Teo Giovanni Poggi, both in the rocky mountains and concrete streets. You'll see a mixture of tongue-in-cheek moments and styling that presents the shoe moving effortlessly between both landscapes and proving that the gorpcore girlies don't have to actually hike to buy these. Even if you're a bona fide city girl, you won't want to skip this one.

"The Jasper Zionic is where climbing roots meet cultural relevance," says Jeroen Meijer, Senior Marketing Manager, adding, "It's outdoor DNA seen through a lifestyle lens." Family-owned and value-led, the brand has been making original and conscious designs for over 20 years, and we can't get enough.

The Jaspec Zionic Energy Pack is available via the KEEN website.

In other footwear news, check out Gucci's new sneaker.

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