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PUMA and GUIZIO Take Us Back to the '90s

info@hypebae.com (Hypebae)  Wed, 17 Sep 2025  Hypebae

PUMA and GUIZIO are reuniting with a brand new collection that tributes everyone's favorite era: the '90s. Taking inspiration from old-school fashion adverts, the new collaboration centers around the recently debuted PUMA H-Street, a retro running silhouette that dates back to the early 2000s.

Reimagined through the chic lens of GUIZIO, the killer kicks re-emerge in an understated color palette of light beige, crafted with a luxe mixture of breathable mesh and soft fuzzy suede. The new shoes also come with two additional sets of laces in brown and neon green, allowing wearers to customize and make them their own. Completing the design is a subtle Guizio logo tag.

Alongside footwear, the collaboration features a contemporary take on PUMA's T7 tracksuit, landing in navy blue, black and "Bronze" colorways. Each track jacket and pants set features unique Guizio detailing, and is styled paired with an activewear top and skirt.

Celebrating the release is a playfully simple campaign, capturing the new silhouettes with a casual ease.

Take a look at the new collaboration above and head to the PUMA website and flagship stores on September 20 to purchase.

In other collaboration news, check out the latest from Rains and UMBRO.

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