Paris Hilton Is The Face of Karl Lagerfeld's FW25 Campaign

Karl Lagerfeld just released its Fall/Winter 2025 campaign starring Paris Hilton titled "From Paris With Love." Embracing a witty dialogue between Paris Hilton and the brand's Parisian roots, there is both glamor and attitude.

A global Y2K pop-culture sensation, fashion risk-taker and renowned personality, Hilton has forged her own path in the fashion world and was perhaps one of the OG influencers of our time. From the sequin dress at her 21st birthday party in 2002 to Juicy Couture tracksuits, her looks remain a cultural reference point for the era. Now 20 years on, Hilton can add businesswoman, mother, social activist and much more to her resumé.

The campaign channels the irreverent spirit and sophistication of Lagerfeld himself and is a celebration of authenticity. Presenting Hilton in a fresh light, the unexpected team-up makes all the more sense when explained by CEO Pier Paolo, stating: "She and Karl have each defined eras in their own distinct ways." Both understanding the power of image, Hilton says, "I've always admired his rebellious spirit. To be part of Karl's world, especially in this campaign, which celebrates individuality and playfulness, feels like such a natural fit."

The striking black and white visuals are shot by photographer Chris Colls in his third campaign for the brand and capture Lagerfeld's powerful style and signature house codes. Take a look at the images above and keep an eye out for the rest of the campaign roll-out, which will culminate in a show at Paris Fashion Week on October 1, 2025.

In other news, Rosé drops her debut collection with PUMA.

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