Dove Cameron’s New Campaign With Urban Decay Has Us Seeing Double

Urban Decay joined forces with Dove Cameron for a new campaign, inspired by the duo's affinity for reinventing themselves. In honor of the beauty brand's new era, Cameron embodied two different personas using the new Naked Shaped Multi-Tasking Eyeshadow Palette. The palette, which references the cult-favorite Naked palette of the 2010s, further harps on Urban Decay's ethos of self-expression and bold, experimental beauty.

For the campaign, the singer channeled polar opposite makeup looks based on the palette's warm and cool-toned variations. The brand cites Cameron's ability to seamlessly transform her signature aesthetic as the main reason for the partnership — especially as Urban Decay attempts to tap in to a new part of its identity as a brand.

 

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"When Urban Decay approached me, it felt so fun and so right. I've always admired the brand for its bold support of femininity and unapologetic energy, but their new era spoke to me in a more personal way. I'm in a place in my life where I feel free to be unapologetically myself, and that's exactly what Urban Decay stands for," Cameron says in a press release. Through the partnership, the duo is hoping to disrupt the beauty space together.

While you're here, read about Rare Beauty’s first-ever collaboration with Tajín.

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