AC Milan and PUMA Blend Football Heritage With Fashion-Forward Design
info@hypebae.com (Hypebae) Mon, 28 Jul 2025 Hypebae
AC Milan and PUMA unveil the club's third kit for the 2025/26 season, featuring bold designs that draw from both the football and the city's sense of style. This longstanding partnership once again brings us kits that beg to be worn both on and off the pitch.
Designed to capture Milan's reputation for style, elegance and design, it features a bold printed reworking of the classic ACM monogram on a sunny yellow with dark green accents. This is an aesthetic nod to the fashion houses that run through the city's streets and a tribute to AC Milan's 1995/96 league-winning season. Keeping the club's history at the heart of the designs has created a wonderfully retro feel, blending tradition with innovation.
Marco Mueller, PUMA's Senior Director of Product Line Management Performance Apparel, said, "We wanted to embrace those associations, developing a strip that stands out from the crowd and taps into that unique Milanese style," explaining the decision to focus on Milan's identity as a fashion capital of the world.
The kit is available in both Authentic and Replica styles, with the former crafted for elite-level performance with technical fabrications to reduce weight and friction. The Replica offers a more relaxed fit but in the same striking design, and will suit both match days and everyday wear. Reflecting PUMA's commitment to sustainability, the Replica jersey is also made using 95% recycled textile waste and other used polyester materials, an initiative that represents a substantial step towards more sustainable football jerseys.
The kit has already made its on-pitch debut and is available to buy from both PUMA and AC Milan official stores, and online at AC Milan and PUMA.
In other football news, check out Hattie Crowther's reworked football shirts critiquing gender inequalities.
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