66°North Celebrates 99 Years With Its Most Exclusive Capsule To Date

99 is the new 100, if Icelandic outerwear label 66°North is anything to go by. To celebrate 99 years of technical excellence, the brand is dropping an extremely limited-edition capsule collection, and flipping the script (both literally and figuratively) by turning its "66" logo upside down into a "99" in honor of the milestone.

The collection itself pays homage to 66°North's legacy of crafting the toughest outerwear for the toughest climates. Featuring two of the brand's most celebrated waterproofs – the Snæfell Neoshell and Vatnajökull Softshell jackets – the anniversary drops will be produced in a limited run of, you guessed it, only 99 pieces available worldwide. Matching Snæfell and Vatnajökull trousers complete the technical offerings, while the collection also includes a minimalist hoodie and T-shirt, available in two classic colorways: "Walrus" and "Black".

Over the course of a century, the brand has built up a significant following in its home ground, so in a fitting tribute, the campaign was shot in Reykjavík by Icelandic photographer Anna Maggý, featuring locals as models. A touching ode to "the community that's carried us through nearly a century of weather and change," per the brand.

Whether you're scaling glaciers or navigating a concrete jungle, 66°North's superpower remains its extreme functionality and everyday versatility; equal parts style and strength.

The capsule is available to purchase at the 66°North website.

In other news, take a look at HI-TEC's first-ever apparel line.

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