A$AP Rocky's "Next Generation" Ray-Ban Collection Is Here
info@hypebae.com (Hypebae) Thu, 24 Jul 2025 Hypebae
A$AP Rocky was first dubbed Ray-Ban's first-ever creative director back in February 2025, with his first official collection landing just a few months later. Already, the next phase of their collaboration has arrived, teased on the runway at Paris Fashion Week Men's.
Debuting at Rocky's AWGE show, the new capsule collection features the new Ultra Wrap silhouette, landing in 001, 002 and 003 styles. Taking inspiration from the future, the new collection offers a powerful blend between "Harlem edge" and "visionary design," according to the press release and marks a new avant-garde design era for the brand.
As the name suggests, the new silhouette boasts an "ultra-wrapped" profile, featuring sculptural lines in black, gold and mirrored finishes. Each pair also comes complete with collector-grade packaging, arriving in a sealed plexiglass cube and stamped with the Ray-Ban x A$AP Rocky seal of approval.
Take a look at the new silhouette above and head to the Ray-Ban website to shop the collection of different styles and colorways.
In other fashion news, ERL just dropped its first-ever flip-flop.
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