Sinead O'Dwyer Explores Obsession for Pre-Fall 2025
info@hypebae.com (Hypebae) Wed, 23 Jul 2025 Hypebae
Irish designer Sinéad O'Dwyer just debuted the brand's Pre-Fall 2025 campaign, lensed by frequent collaborator, Ottilie Landmark. Starring artists Davia Spain and Danielle D.Lyonne as its core protagonists, the new campaign explores themes of "obsession" and "unrequited lust."
Along with the visual campaign, the seasonal offering is accompanied by a narrative text, written by D.Lyonne, which explores the fictional relationship between artist and muse. "She wore her own reflection like a garment. Every look she gave me was a test of whether I'd see her or see myself," the text reads.
This season, signature O'Dwyer styles like the criss-cross top return, along with the Pyjama Shirt, Mini Belt Culottes and a selection of Spring/Summer 2025 denim styles. Each piece is available in UK sizes 6 to 24.
The campaign also mark the official launch of the brand's ready-to-wear offering online, which is also set to be celebrated through a new pop-up shop, taking place in London at the end of the month.
Take a look at the new campaign above and head to the Sinead O'Dwyer website for more information about the collection.
In other fashion news, Kylie Jenner is officially a Miu Miu girl.
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