Charlotte Tilbury Announces Partnership With the Dallas Cowboys Cheerleaders

Calling all football-fanatics, cult-favorite brand Charlotte Tilbury has announced its first ever sports partnership with the Dallas Cowboy Cheerleaders. As both brands are known for celebrating unapologetic confidence and timeless beauty, this team-up symbolizes the start of a new era for all parties.

While Charlotte Tilbury has long been dedicated to providing performance-driven beauty products to its consumers, the Dallas Cowboys Cheerleaders have been uniting fans and empowering women since the franchise was founded in 1961. Both brands strive to inspire their audience as leaders of their respective industries, and this new partnership prioritizes placing women at the forefront.

Charlotte Tilbury, the company's namesake and founder, emphasizes the commonality between the beauty brand and the Dallas Cowboys Cheerleaders — especially given their mutual understanding of how makeup can transform lives. "[The Dallas Cowboys Cheerleaders] channel confidence, strength and empowerment — and, just like me, they understand that makeup has the transformative power to change your energy, so you can live a life without limits and pursue your biggest and boldest dreams," she says in a press release.

In addition to providing the Cowboys Cheerleaders with all of the brand's makeup, skincare and fragrance — the partnership will also include pop-up events and even Charlotte Tilbury stations at the Cowboys' home stadium. Beyond being a way to unite beauty and NFL fans alike, the partnership is all about lifting women up and using makeup as a form of empowerment.

To stay up to date on even more sports news, check out our coverage of the best tunnel fits of 2025.

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