Take a Trip to Italy in Scholl’s Sun-Soaked SS25 Campaign

This season, footwear brand Scholl revisits its rich Italian heritage to frame its latest day-to-night styles in the summer sunlight.

The transportive visuals, set against the backdrop of coastlines, piazzas, and picturesque countryside landscapes, aim to capture the essence of travel and the joy of connection and shared experiences that come with it. As the voyeuristic settings take focus, the campaign also leverages a notably effortless and refined range of fits that enhance the distinct Italian aesthetic.

At the base of these looks features Scholl’s Spring/Summer 2025 collection. Designed with every occasion in mind, the range delivers neon-toned waterproof slides suited for poolside lounging, while animal print versions of the Pescura Wave, Noelle Chunky, and other silhouettes arrive to complement evening soirees. The archetypal Pescura Cameron and cork wedge Janelle also land in this season’s collection, adopting a patent leather upper.

As well as the mainline collection, Scholl unveils a new collaborative capsule with fellow Italian fashion brand N21. Fusing this season's must-have Pescura clog with the Gringo heel, the offering delivers two boldly feminine models that feature a sculpted heel, maxi buckle, and gold studs along the wooden sole.

Whether it’s shiny hardware or new heel size options, the latest adaptations of the iconic silhouettes are realized through Scholl’s trademark craftsmanship. As seen in a behind-the-scenes craftsmanship video, they are built with a mix of time-honored techniques such as precision wood carving and hand-finished upholstery, making for ultimate comfort and style to see you through summer traveling.

Take a closer look at the SS25 campaign in the gallery above. To shop Scholl’s new season collection, head to the brand’s website or partner retailers now.

Click here to view full gallery at Hypebae