SKIMS's Newest Launch Proves That This Runway Trend Is About to Take Over

Hips did not lie last fashion week season, and now, it seems like what started as a playful runway trend is beginning to infiltrate our underwear drawers. At Fall/Winter 2025 shows, several designers opted to accentuate and highlight the hip area through structured details, exaggerated silhouettes and contrasting fabrics. Spotted on runways from Duran Lantink, Valentino, Kiko Kostadinov and alaia — to name a few — the unique emphasis on this particular body part demonstrated a distinct focus on the female form, but with an extra layer of exaggeration and experimentation.

That said, the accentuated hip was often showcased on slender models, suggesting it wasn't always quite as inclusive as it might seem. A few months later, though, and Kim Kardashian's SKIMS has officially entered the chat. Hot off the release of its viral pierced nipple bra, the brand just launched Ultimate Hip, a new "mid-level compression solution." Doubling down on its illusionary shapewear range, which creates shape where it might not exist already, the new innovation is crafted with soft foam pads embedded at the hip, which create a "fuller hip shape and hourglass figure."

As a result, it seems that we'll begin to see a few more brands experimenting with hip shapes as the season progresses, but it's no longer relegated to just the runways.

Ahead, we revisit some of the brands accentuating the hip this past fashion week season.

Duran Lantink

Latink has become known for his bubble-shaped forms and outlandish silhouettes, and last season, the designer took his signature style to the next level. Focusing on the feminine form whilst also looking at "women as action figures," the controversial showcase featured several looks with excessive hip padding and shaping, even concealed under trench coats, but typically worn by relatively thin models. In that same showcase, the designer also came under fire for parading a pair of prosthetic breasts down the runway, seen by attendees as more of a joke than anything remotely empowering.

Valentino

Valentino's 80-look collection was presented in a "dystopian, disturbing" and "Lynchian space." Across the wide-ranging collection, a few looks featured similar hip detailing to Lantink, accessorized through excessive ruffles and contrasting colorways.

Kiko Kostadinov

Kiko Kostadinov's FW25 collection took inspiration from traditional women's "underpinnings." As a result, the collection naturally lent itself to exaggerated shapes and silhouettes, drawing from vintage pointed brasseries and stiff crinoline fabrics. Reimagined with a contemporary twist, the collection featured sheer waist and hip detailing to accentuate the female form. Unlike Lantink, this execution felt distinctly more feminine and rooted in power.

alaia

Perceiving women's bodies as a sculpture in themselves, alaia's FW25 collection was showcased amidst a backdrop of artworks developed by sculptor Mark Manders. Spreading the message that "your body is yours," the collection spanned "multiple histories, different periods and places," through an exploration of shape and detail. Utilizing clothing as a means of movement, the collection featured sculptural silhouettes, kinetic pleating and draping, with a few looks adding extra emphasis around the waist and hip area.

Marine Serre

Marine Serre's FW25 collection acted as somewhat of a retrospective on how far the rising designer has come. Presenting an "evolved" collection of her signature silhouettes, the designer explored themes of grace, maturity, sensuality and strength. Such themes manifested through cinched waists, exaggerated silhouettes and power hips, taking inspiration from the femme fatale of the 1950s and 1980s.

Schiaparelli

The rise in power hips is something that seems to owe its origins to couture, as the sculptural silhouettes and exaggerated detailing seem to be pretty prevalent here. Namely, Schiaparelli's showcases, which, last season, also featured an emphasis on hips.

Gundi Studios

Rising brand Gundi Studios presented its latest collection at Paris Fashion Week last season, looking at the pressures that women in the South Asian community face. Among these pressures is a push towards societal things like marriage and having a child as measures of success. As a result, one of the final looks of the collection featured exaggerated hip padding in a bid to represent the "childbearing hips" that women are praised for.

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