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It's Time To Get London-based Label nounou on Your Radar

info@hypebae.com (Hypebae)  Fri, 30 May 2025  Hypebae

Luxury London-based swimwear label nounou is about to become the latest addition to your holiday wardrobe. Blending vintage-inspired silhouettes with a contemporary twist, the rising brand takes inspiration from sweet summers spent on the Cornish beaches, deeply rooted in the experiences of founder Anouchka Houser.

Celebrating themes of summer picnics, playing in rockpools and running around with buckets and spades, the brand aims to revisit its childlike roots but through a modern-day lens. Crafted in small batches using premium Italian fabrics, each nounou piece is designed in London, made from 100% cotton with a super-soft feel. What's more, the brand's pieces feature a special detail created in collaboration with fine jeweler Jessica McCormack: a gold seashell clasp, which features on every design.

The brand's latest range blends minimal one-pieces, strappy bikinis and high-waisted bottoms, designed with a cheeky cutout at the back for an added hint of playfulness.

Take a look at the latest nounou collection above and head to the brand's website to shop its new styles.

In other swimwear news, Peachy Den's summer collection has landed.

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