Beauty of Joseon's Tinted Sunscreen Is Made for "Busy Girls" — Just Ask Sandy Liang

The beloved K-beauty brand, Beauty of Joseon, has been steadily rising in cult-favorite status, thanks in part to TikTok. For its first-ever lifestyle-led campaign, the label teamed up with none other than Sandy Liang to launch "Busy Girl" -- a celebration of modern hustle, self-care and skincare that actually keeps up with you.

At the heart of its new drop is its latest hero: a daily tinted fluid sunscreen that does everything. It's a mineral SPF 30 with broad spectrum protection that wears like a skin tint and feels like your favorite lightweight moisturizer. Think of it as your all-in-one: skincare, sun protection and just enough coverage to look effortlessly polished -- low-effort and high-impact.

Available in 12 sheer, natural-looking shades, it smooths, blurs and controls shine without ever feeling heavy. Perfect for anyone who wants that "I-woke-up-like-this" glow while racing through a packed schedule.

Shot on the streets of New York City, the campaign follows Sandy doing her "Busy Girl" thing: hailing cabs, running errands, holding meetings -- all while staying effortlessly glowy, thanks to a quick swipe of Beauty of Joseon's tinted SPF.

The K-Beauty brand's new tinted fluid sunscreen is available for purchase now on its official website.

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