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Mienne Taps Julia Fox, Lola Leon and Parris Goebel to Front Its Debut Campaign

info@hypebae.com (Hypebae)  Wed, 14 May 2025  Hypebae

Mienne is making its debut as the "first luxury house dedicated to desire," unveiling its "objects of desire" — a collection of products that allows you to turn body care into a sacred ritual.

Alongside its launch, the brand is inviting three women who it deems as "muses" to star in its campaign, including Julia Fox, Lola Leon and Parris Goebel. "A Mienne 'Muse' embodies the brand's ethos of composure, confidence and liberated sensuality," the brand said in a press statement. "'Muses' freely express their desire, inspiring to deepen and redefine their relationship to their inner and outer worlds. If skincare can turn you on, what else can?"

Launching with the "Intimacy Redefined" Collection, Mienne is introducing a range of items that includes a Body Crème, Body Wash, Bar Soap, Body Serum, Hand Crème and Massage Candle.

Each product features hydrating ingredients like niacinamide and hyaluronic acid to soften and nourish the skin, while aphrodisiacs like ginger, maca and ashwagandha allow you to get more in touch with your body. The simple act of massaging or lathering can transform into an awakened or erotic part of your day.

 

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Mienne's products range in price from $45 USD to $85 USD and are now available on the brand's website.

For more beauty news, check out our coverage of Bella Hadid's new blonde hair.

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