Agent Provocateur Introduces Its Newest Muse, Kim Turnbull

Agent Provocateur releases its Spring/Summer 2025 swimwear campaign.

For the first time in seven years, the London-based brand releases a swim collection -- this time brought to life by DJ and It-Girl, Kim Turnbull. Posing as the brand's new muse, Turnbull stuns in Ibiza -- aka paradise.

The bold, new swim line features seductive bikini sets with the label's iconic gold hardware for added luxury. Lensed in Ibiza, as well, the SS25 collection is the perfect match for summer's most euphoric and sun-soaked moments.

"I'm so honored to be part of this," Turnbull shared. "Agent Provocateur has always been in my life. I used to wear my mum's hand-me-downs when I was little, so this feels like a full-circle moment. And to shoot in Ibiza, it's like my second home."

The campaign's creative director, Sarah Shotton, added, "Kim captures everything we love about summer, magnetic, inviting and totally at ease in her skin. She brings a realness to our swimwear that's confident, cool, yet captivating."

The brand closes, "As a rising force in both fashion and music, Kim Turnbull embodies the mood of the moment: confident, sensual, and fearless. With this campaign, Agent Provocateur continues to champion women who own their power – on the beach, at the decks and everywhere in between."

Shop now on Agent Provocateur's website.

In other fashion news, Billie and Ian Charms release a bush-worthy collab. Elsewhere, Calliana Liang is cast as the next Chun-Li.

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