Emily Ratajkowski Is the Star of Gucci's New GG Monogram Campaign
info@hypebae.com (Hypebae) Thu, 05 Jun 2025 Hypebae
Gucci's newest campaign takes place in Cannes, celebrating the ever-iconic GG Monogram. Starring model Emily Ratajkowski, the new visuals are photographed by Daniel Arnold, exploring juxtaposing themes of movement and stillness and presence and ease.
Capturing the campaign's protagonists as they move through city crowds and the calmness of the beach, the GG Monogram continuously ties everything together. Spotlighting signature silhouettes like archive-inspired Gucci Savoy cases and new handbags, the star of the show is undoubtedly the Gucci Giglio bag.
Debuted during the brand's recent Cruise 2026 show in Florence, the Giglio pays tribute to the lily emblem that's been synonymous with the city since medieval times. Paying tribute to the House's roots, the new silhouette represents over a century of innovation, craftsmanship and legacy.
The new release also introduces the next chapter of Gucci's Ophidia collection, crafted with a soft GG Monogram-coated canvas, green cotton lining and the signature Web stripe. Elsewhere, the campaign spotlights the Mini GG handbag, reimagining the classic duffle style in a more compact size.
Take a look at Emrata for Gucci above and head to the brand's website to shop its new styles.
In other campaign news, Balenciaga just dropped a Britney collab.
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