Alexa Chung Reclaims Her Festival Queen Crown With Burberry

Burberry is back with another summer-ready campaign, this time setting its sights on British music culture. Taking us back to the fields where it all began, the new campaign revolves around the U.K. festival scene, harking back to the glory days of outdoor music events.

Celebrating "British identities," the campaign features an impressive roster of British talent, including models Alexa Chung, Cara Delevingne and Molly Moorish-Gallagher, plus musicians Loyle Carner, Chy Cartier, Liam Gallagher and Lennon Gallagher.

"Think of the campaign like a collage," explains Chief Creative Officer, Daniel Lee. "Candid moments capturing off-duty fans and headline acts in between gigs. Burberry sits at the centre of the summer calendar. It's both a means of creative expression and a go-to uniform for festival goers," he adds.

The campaign revisits the dress codes of the '90s and iconic festival style, pairing sequinned dresses with wellington boots, drenched in the signature Burberry check. Captured by Drew Vickers, the visuals place this season's key talent against a backdrop of sound systems and music stages.

Take a look at the new Burberry "Festival" campaign above and head to the brand's website to shop its latest styles.

In other news, Emily Ratajkowski stars in Gucci's new GG Monogram campaign.

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