METALBELLY Takes Us on a Hot Summer Ride for Its Latest Campaign

For its latest campaign, nail accessories label METALBELLY takes us on a hot pink convertible ride, from daylight to to nighttime, through the sweet streets and bewitching mountains of Los Angeles.

Bringing the positive and radiant energy of the Golden State, the nostalgic editorial sees Sara Khalid and Dre Romero enjoying the sunny and free California. Khalid, creative director, photographer and musician, and Romero, photographer and stylist, convey the brand essence by showing the limitless possibilities in embracing one's multiple creative identities.

The summer-inspired collection showcases designs that transform the human hand form into wearable, versatile accessories. The range features METALBELLY's iconic 3D-printed nail tips, cutting-edge bracelets, "double nail" earrings and statement necklaces — all made from 925 sterling silver. Elsewhere, the collection sees the brand debut some bright pink pieces, in honor of this season's hot summer ride.

In a bid to showcase the multifaceted nature of people, METALBELLY's founder, Kelly, continues to expand into other product lines, showcasing new techniques and designs.

Take a look at the campaign in full above. While you're here, check out Hypebae's interview with METALBELLY's founder.

 

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