Anya Taylor-Joy Joins Jaeger-LeCoultre as New Brand Ambassador
info@hypebae.com (HYPEBAE) Tue, 20 Sep 2022 HYPEBAE
Anya Taylor-Joy is the newest brand ambassador of Swiss watchmaker Jaeger-LeCoultre.
The Queen's Gambit star is joining the label with a new campaign and short video titled A Call of the Heart, which features the actor being welcomed into La Grande Maison through a phone call. The film references a key moment in the history of the brand, when Jacques-David LeCoultre made a phone call in 1903 to the Parisian watchmaker Edmond Jaeger to build an ultra-thin watch movement that eventually led to the creation of the Jaeger-LeCoultre brand.
"The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership. With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison," Jaeger's CEO Catherine Rénier shared in a press release.
Peep the imagery above and watch the film down below.
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